GROWING UP BETWEEN TWO CULTURES, I WAS INSPIRED BY ATHLETES LIKE ALLEN IVERSON AND THE MEXICAN NATIONAL SOCCER TEAM, WHICH SPARKED MY PASSION FOR SPORTS AND FOOTWEAR. AS A SNEAKERHEAD, CAMPING OUT FOR RELEASES DEEPENED MY APPRECIATION FOR DESIGN AND STORYTELLING, ULTIMATELY SHAPING MY PATH AS A DESIGNER.

AS A INDUSTRIAL DESIGNER, I BLEND MY PASSION FOR SPORTS WITH DIGITAL TOOLS AND CULTURAL TRENDS TO CREATE IMPACTFUL SOLUTIONS. WITH EXPERIENCE ACROSS 20+ GLOBAL SPORTS BRANDS, I FOCUS ON FOOTWEAR THAT MEETS CONSUMER NEEDS AND LEVERAGES BOTH TRADITIONAL DESIGN WITH DIGITAL TECHNIQUES TO PUSH PERFORMANCE BOUNDARIES.