SIMMS

PURSUIT

PERFORMANCE WET-WADING

ROLE

Color Design Footwear Design

YEAR

2024

Besides designing the SIMMS Pursuit shoe, I also developed a range of colorways that brought a fresh, innovative approach to wet-wading footwear. The goal was to create options that balanced performance with visual appeal, ensuring the designs resonated with a diverse range of consumers.

THE CHALLENGE

MY CONTRIBUTION

I designed a variety of new colors inspired by the vibrant and lively sneaker culture that is prevalent today. This fresh and innovative approach provides us with unique options that effectively showcase the distinct style of the SIMMS brand.