PEARL IZUMI
PRO AIR 2 BOA
PERFORMANCE ROAD CYCLING
ROLE
YEAR
2022
Footwear Design Graphic Design
I was responsible for creating the next version of the PRO Air, the brand's best design. We aimed for a lightweight product that still provided comfort and support. We improved the design and materials by using HuaFeng Haptic print and eventually had to restart the design process to focus on consumer needs.
THE CHALLENGE
MY CONTRIBUTION
This project helped me transform the design and material story from simple to exciting. I suggested new materials that weren't used in cycling shoes. I contributed by creating a variety of concepts.
PRODUCT PARAMETERS
MILD TO WILD DESIGN CONCEPTS/PROTOTYPES
STREAMLINED
CUTTING EDGE APPROACH
DYNAMIC APPROACH
Sleek, smooth, and efficient with minimal resistance.
Innovative and ahead of its time, using the latest technology or trends.
Energetic, vibrant, and suggesting movement or speed.
