K-SWISS
REBORN 25
PERFORMANCE TENNIS
ROLEFootwear Design Design Direction
YEAR2024
This project had a quick turnaround. The Macao K-Swiss team wanted to create prototypes for tennis, pickleball, and padel in 60 days, which they presented at the Macao K-Swiss Reborn fashion event. We established a creative direction that was later adjusted to accommodate the current product line.
THE CHALLENGE
MY CONTRIBUTION
This project highlighted my skills in creating strong design stories, setting a clear creative path, and using AI and VR for concept creation. It also enhanced my knowledge of performance tennis, helping me express new ideas clearly.
THE PROCESS OVERVIEW
COURT PERFORMANCE
TENNIS
lateral support, controlled pivots, explosive stops
PICKLEBALL
quick acceleration, rapid direction changes, foot speed
PADEL
360 movement, seamless pivots, multi-directional control
CONCEPT STRAGETY
ENDURANCE
ACCELERATION
360 FLUIDITY
AESTHETIC DIRECTION
LATTICE
FLUID
ORGANIC
In enhancing aero-resilience for tennis footwear, structural optimization plays a key role. By using advanced strategically placed lattice structure, the shoe becomes lightweight for agile movements while maintaining robust support. This optimization ensures the shoe can withstand the dynamic swift movements of tennis, offering players both aerodynamic efficiency and resilience for precise footwork on the court.
FORM EXPLORATION VIA: MIDJOURNEY
INITIAL TENNIS CONCEPT SKETCH
GS FORM EXPLORATION
BLENDER GENERATIVE DESIGN
PICKLEBALL CONCEPT
PADEL CONCEPT
CONCEPT FAMILY
AEROGRID
SWIFTFRAME
FLEXGRID 360
