OLUKAI

MĀKENA 2

PERFORMANCE GOLF

ROLE

Footwear Design 3D Design

YEAR

2024

THE CHALLENGE

Expand OluKai’s POV in Golf beyond the casual, lifestyle approach and into a ‘Player-Focused’ technical plated style to provide what is considered “the most comfortable plated product on course.”

MY CONTRIBUTION

I designed for a 1-piece outsole, a supported golf swing, and their brand story being from Hawaii and near the ocean. I co-designed their midsole and ‘locked-in-traction’ spikeless outsole that mimics the fluid motion of the ocean and supports the golf swing. This was a material led project that also needed to meet their brand identity. The shoe was on trend for golf traction performance, on brand for the fluid sole design, and was well received by pro golf players.

THE TASK:

DESIGN A SPIKELESS GOLF OUTSOLE

Visual example of the more organic traction and spike design that “rises” from the plate. Intentional spike placement to serve the performance needs of the golf sing and motion of the foot.

CONSUMER PROFILES

-Social golfer - Monthly rounds with her girls -Look good and play well -Wear’s - Performance Atleisure -Alo Golf, Lululemon, Outdoor Voices.

THE “OLUKAI WOMEN”

-Avid golfer 2-3X a month -Competitive -Few golf trips a year -Wear’s - Technical joggers, Stretch chinos, collarless polos, lightweight technical hoodies.

THE “OLUKAI MEN”