LULULEMON

W’S TRAINING

PERFORMANCE TRAIN + RUN

ROLE

YEAR

2020

Footwear Design Development

I was part of the team that worked on the early concepts for Lululemon’s first footwear in the run and train segment. We had to build their footwear from the ground up, as this was their first venture into the category. This gave us the opportunity to explore and propose a range of innovative design concepts.

THE CHALLENGE

MY CONTRIBUTION

I researched and analyzed the needs of the Lululemon guest, translating those insights into functional, wearable footwear. Among the many projects we worked on, I’m especially proud of figuring out how to integrate the ‘YOGO’ brand mark into a functional outsole design, which was ultimately patented.